For those of us who are running fitness businesses, it's easy to feel like we're swimming upstream. Between the news stories about the obesity epidemic and the high cost of gym memberships, it can be hard to believe that people still want our services. But if you look closely enough at digital marketing trends, you'll see that there are plenty of opportunities for fitness professionals to grow their businesses in this increasingly digital world.
1. Facebook Groups Facebook groups are a great way to connect with your audience and build relationships. It's also a great channel for gathering feedback. You can use it to promote products or even create your own Facebook group specifically for your fitness digital marketing strategy. If you've never set up a Facebook group before, here’s what you need: a business page that posts relevant content on the regular (like blog posts), an email list where you send weekly updates about new content and deals/promotions, and an active community on social media platforms such as Instagram—so they know who YOU are before coming into contact with any of these other channels! 2. Chatbots Chatbots are computer programs designed to simulate conversations with users. They’re often used as customer service assistants, but can also be used for other purposes. Chatbots have been around for decades, but it wasn’t until recently that they became popular among fitness businesses. Nowadays, many businesses use chatbots to interact with their customers and provide them with information about their products or services. You should consider adding a chatbot to your fitness business if you have the resources to create one yourself—there are plenty of platforms out there that allow you do so without having any coding experience at all! Or if you don’t want to build your own virtual assistant, there are companies like Chatfuel (which provides pre-built templates) who can help you get started right away! 3. Niche Audience Targeting a niche audience is one of the most effective ways to grow your business. By focusing on a small group of people rather than trying to please everyone, you can create more personalized content and make it easier for your target customers to find you. Why should you target a niche audience?
4. Social Commerce Social commerce is a growing trend in digital marketing, and for a good reason—it's an important way to drive more traffic to your website, build brand awareness, and increase customer loyalty. Social commerce can be used to showcase products and services from your store through Instagram Stories or Facebook Live videos. This allows you to engage with customers on a personal level, which can ultimately lead them back to your site. By using social commerce platforms like Shopify or Volusion, it's easy for businesses of all sizes (including fitness studios) to set up an online store that runs seamlessly with their other social media accounts. Social commerce can be a great way for fitness studios to increase their sales, but it's important to remember that this isn't a one-size-fits-all solution. Each business is unique and will have different goals and needs regarding social media marketing. As such, it's important to do your research and determine what kind of strategy will work best for your brand. 5. Live Video Live video is a great way to connect with your audience. It's a chance to get personal and share valuable content, like training videos or product demos. You can also use live video for Q&A sessions, so customers have an opportunity to ask you questions about your products or services. Live video can be used as an extension of other marketing channels—for example, it might be used to share news updates or events that are happening at your business location. Live video is especially effective when you're offering special offers or discounts from the comfort of your own home office! Live video is a great way to connect with your audience. It's a chance to get personal and share valuable content, like training videos or product demos. You can also use live video for Q&A sessions, so customers have an opportunity to ask you questions about your products or services. Live video can be used as an extension of other marketing channels—for example, it might be used to share news updates or events that are happening at your business location. 6. Customer Feedback Customer feedback is a tool that can be used to improve your product and service, marketing, website, brand, business, and life. It’s no secret that customer feedback is the driver of growth for many companies—but the problem is that most customers don’t share their thoughts with you when it comes time for them to leave reviews. And if they do leave reviews (or share their thoughts on social media), it can take too long for you to get a full picture of what’s happening behind the scenes with your brand or product. 7. Podcasts on Paid Ads Podcasts are an excellent way to create engaging content and connect with your audience, but did you know that they can also be used as a part of paid advertising campaigns? Podcasts are great because they offer an intimate, personal connection between the brand and its customers. By recording a podcast with one of your best customers, you’re able to create authentic content that feels like it was made just for them. Your customer will feel like they are being listened to and understood by the company—which is exactly what good customer service should do! Additionally, podcasts provide opportunities to generate leads through call-to-actions (CTAs) at the end of each episode or in show notes on each episode page. 8. Health Trackers
If you’re looking for a fitness tracker that can help you stay motivated and keep track of your progress, we recommend the Fitbit Charge 2. It’s a great option for those who are just starting out with fitness tracking or have never owned a fitness tracker before. 9. User-Generated Content (UGC) User-Generated Content (UGC) is a form of content that is user-generated. It can be anything from a photo to a video, and it’s something that your audience can easily contribute to or create themselves on social media platforms like Facebook, Instagram, and YouTube. The main benefit of UGC is that it helps you connect with your customers in a way that other types of marketing simply cannot achieve. It allows them to share their thoughts and feelings about your brand, products, or services with others—and when they do so, they're essentially saying: "I can't stop using this product because it's great!" Or "I love this service because..." In other words, UGC helps establish trust between you as an organization and the people who use your products/services every day (i.e., potential customers). This means better conversion rates on sales pitches made via email campaigns later down the line! 10. Personalization & Behavioral Targeting Personalization and behavioral targeting are two different things. Personalization is about making content relevant to the user, while behavioral targeting is about showing content to users based on their past behavior.
When it comes to behavioral targeting, remember that while tracking cookies are useful, they aren't 100% accurate when it comes to tracking which ads have been clicked or not clicked by a consumer—so keep this in mind as well! 11. Email List Segmentation Email list segmentation is the practice of dividing your email list into groups based on demographics and other traits. For example, you might want to create a segment that gathers together customers who have purchased running shoes in the past year, another segment for those who haven't made any purchases in the last three months, and the third segment for people who are interested in buying athletic apparel. You can use these segments to send specific messages that speak directly to your customers' needs—and then tailor these campaigns based on how well they perform. 12. Marketing Automation Software Marketing automation software allows you to automatically send out emails, text messages, ads and other marketing material based on what your customer does or doesn't do. It's like having a virtual assistant who knows exactly when to nag you about something that needs doing but hasn't been done yet! For example, if someone signs up for your email list but then doesn't open any of the emails you send them over the next few days, it might be time to start thinking about sending them some more enticing content. If they've bought something from one of your products and haven’t clicked through on the link in their receipt email (or even opened it), then perhaps now is the time to put together some kind of bonus offer via discount code so they can get their money's worth straight away. 13. Influencer Marketing and micro-influencers, more specifically, can help you get the best bang for your buck. Influencer marketing is a powerful tool for building brand awareness and generating interest in your products or services. There are two types of influencers: macro and micro. Macro-influencers, who have massive followings on social media, like celebrities or athletes, can be very expensive to pay for sponsored content because of their high audience reach. However, there are several other lesser-known categories of influencers that you may want to consider instead. Micro-influencers have smaller audiences but still have a loyal following that is engaged with the content they produce and regularly share on their feeds. The best part about micro-influencing is it's less expensive than macro-influencing, which makes it a great option for fitness brands looking for affordable ways to grow their businesses through digital marketing tactics! The key element here is that you should be looking for more than just numbers when choosing an influencer partner on Instagram or any other platform--you need someone who understands what makes your brand unique so they can create engaging posts based on those strengths (and offer recommendations accordingly). 14. There are specific ways you can use digital marketing to grow your fitness business. Whether you’re a fitness professional or an active member of the community, you know that there are many benefits to promoting your business. In fact, today's consumers trust digital reviews and recommendations before they do any other marketing. Despite these advantages, many fitness professionals continue to rely on traditional marketing strategies like print ads and radio spots—but why? The answer is simple: because they don't know how else to grow their business! Digital marketing is an important part of any fitness business, but one that many people don’t think about. There are so many different ways to use it, and it’s important to keep up with trends to stay ahead of the curve. Hopefully, this article has given you some ideas for how you can use digital marketing in your own fitness business. Your comment will be posted after it is approved.
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1/30/2023
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