Traditional marketing tactics are not as effective. |
Candidates are more informed, aware and less patient. |
Delivering personal experiences |
Choose Your Target Audience With the implementation of digital marketing techniques for the staffing and recruiting industry, it has become much easier to access more potential present and future candidates. Increases Brand Identity Placing a focus on things like design and unique personality in a business that is typically regarded as corporate might seem daring, but it is how your prospective candidates will remember you is what’s important. |
Improve the Hiring Process Digital tools can help with various stages of the hiring process. For example, recruiting software can assist with screening candidates, scheduling interviews and communicating with your hiring team and applicants. Speeding Up the Hiring Process Digital marketing tools take a lot of the headache and time out of the job search, for job seekers and employers alike. They allow recruiters to perform functions that were not possible in the past, such as pre-screening candidates with an applicant tracking system. |
Reach a Greater Network Digital marketing can also help to foster meaningful networks of professionals, which can be beneficial when trying to make placements. Build Metrics with Google Analytics Google Analytics is a great tool to measure traffic coming your way. You can measure where potential candidates are coming from. Which candidate sourcing channel is working best for you and target them to maximize your reach. |
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