What is organic traffic?
The number of users who found your site via a search engine under their own free will and not through paid ads or other sites. What is structured data?
How SEO elements like metadata, keywords and HTML are formatted on the page. Data that is structured makes it easier for search engines to crawl and index pages. What are ranking factors?
The general components that search engine algorithms consider when deciding which pages should rank higher than others. What is a Backlink?
A hyperlink that directs traffic to another page, either internally or externally. What are Page and Domain Authority?
A score that measures how “authoritative” a page or site is on a scale of 1-100. What are pageviews?
The number of times a page is viewed. What are pageviews per session?
Number of pages viewed in 1 session by each user, before leaving the site entirely. What does organic keyword difficulty mean?
A metric of how easy or difficult it will be to rank for a given keyword in organic search, on a scale of 1-100. |
What are Long-Tail keywords?
A string of keywords or phrases, often 3-6 words long. Long-tail terms are more specific and are queried less frequently relative to high-level, generic terms. Think “football boots” vs “2018 FIFA World Cup France”. What are SERPs?
Search engine results pages. In other words, the Google page that contains all the results users can click on after a query. What is a SERP position?
The exact ranking in Google. For instance, Position 12 would refer to Page 2 of Google, since only 10 listings typically appear on Page 1. What is Anchor text?
The words or phrases that are hyperlinked, directing traffic to other webpages. What is a Meta description?
A short summary of a webpage that appears in SERPs – often 160 characters – that can entice searchers to click a result. What is a title tag?
The title of a webpage that appears in Google SERPs and as the text on browser tabs. What are search queries?
Words that users type or say into search engines. What does search volume mean?
The number of times a term is queried per month. What is click-through rate?
Percentage of clicks for a SERP result relative to how many times searchers saw that result. |
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